Plumbers, electricians, roofers, builders, sparkies, drainage. Your business runs on speed of response, quality of quote, and consistency of follow-up. None of which happens while you're on a job. AI handles all three so the office runs without you in it.
Tradies lose between $5,000 and $30,000 a month to missed calls. The figure varies by trade and by region, but the pattern doesn't. Calls land between 8 and 9 a.m. while the team's loading utes. Calls land while you're under a sink with hands too dirty to answer. Calls land after hours when the office is closed. Each missed call is a customer who calls the next plumber on the list. The lost revenue compounds.
The other tradie bottleneck is quote follow-up. The quote went out Tuesday. The customer hasn't signed by Friday. Nobody on the team has time to chase, so the quote ages, and a meaningful percentage of quotes that would have signed don't, because nobody asked. That's not a sales problem. It's an operations problem.
A typical tradie Foundation install lands three workforce automations live on day one. The voice agent on the inbound line. 24/7. New Zealand or Australian accent. Trained on your services, your service area, your booking constraints, your emergency escalation rules. Books standard jobs, qualifies emergency callouts, escalates to the senior tech if the job's complex. Lands the call in your CRM the moment it hangs up.
The quote follow-up engine. Every quote that goes out gets a personalised follow-up sequence. Day three: a friendly nudge with a specific reference to the job. Day seven: a tighter follow-up with options. Day fourteen: a final escalation that pulls the deal back on the radar. The conversion rate on quotes climbs by 20-40% in most installs.
The daily brief lands on your phone at 6 a.m., before you've left the house. Yesterday's revenue. Today's calendar. Outstanding quotes. Any emergencies overnight. Anything that needs a decision. Two minutes of reading, you're calibrated, you head out. Other automations layer in. Recall sequences for past customers. Invoice chasing. Recruitment for new techs. SOP automation for the office team.
Hayden Whitcombe at Northern Trade Plumbing in Auckland was the bottleneck for his entire business. Quotes, customer comms, job scheduling, team direction. Nothing ran without him. Two months after the Foundation went in, he booked ten days in Fiji with his family. The voice agent handled inbound. The quote engine worked the open proposals. The team executed against the daily prompts. Revenue held. He came back to a business that didn't need him to function.
"Before the install, I hadn't taken more than a long weekend in three years. Now I can actually run the business instead of being run by it."Hayden Whitcombe · Northern Trade Plumbing · Auckland Read more case studies →
The job management software for tradies (ServiceM8, AroFlo, Simpro) handles work-in-progress beautifully. It doesn't capture leads. It doesn't follow up quotes. It doesn't run the daily brief. The Foundation sits across all of that, integrating with your existing job system so the lead-to-cash pipeline finally runs end-to-end.
The AI brain, the data layer, the workforce. Two-week install. Yours from handover.
See the Foundation →Thirty minutes with Titus. We look at your inbound, your quotes, and whether a Foundation install fits the way your business runs.