For plumbers, sparkies, builders, roofers and any trade that pays for leads

A customer rings three tradies. The first to answer gets the job. Right now, that's not you.

Don't take my word for it. Put in your mobile and your website below and in the next few minutes your own business will ring you like a fresh lead, answer the way you wish you could, qualify the job, and book it. You'll feel exactly what your customer feels when someone picks up in 60 seconds. That's Mercury. You're about to have it run on you.

Ring my phone now, free →
Rather talk to a human first? Book a 30-minute call with me, Titus.
Takes one minute to set up. Your phone rings a couple of minutes later, no human, no pitch. You hear exactly what your own customer would hear.
Built in Auckland · For trades and home services across New Zealand · Backed by a 90-day guarantee
The live demo

Stop reading about it. Let it ring you.

Here's the fastest way to understand what Mercury does. Don't watch a video of it. Feel it.

Drop your mobile number and your website in below. In a couple of minutes, with no human anywhere near it, Mercury will text you, then ring you, playing the part of your own business calling a fresh lead. It'll answer, qualify the job, and book a real 30-minute call straight into my calendar.

It's not a trick. The second it calls, it tells you straight: this is your Speed-to-Lead demo playing the part of your business. Then it does its thing, fully in character, exactly the way your customer would get it. At the end it breaks character and books you in with me.

I'll never use your number for anything but this demo. One call, then it's done unless you book.

Don't want the call? Book a 30-minute call with me instead.
You're in

Watch your phone.

Mercury is prepping your demo now. In the next couple of minutes you'll get a text, then a call from your own business. Keep your phone close.

A tradie's tool belt and boots beside the ute, end of the day
The real problem

You don't have a lead problem. You have a response problem.

Picture your last good week. The phone rang, the form pinged, the Facebook lead came through. Plenty of work coming in. So why does the bank account never quite match how flat out you were?

Here's why. A bloke needs a hot water cylinder sorted tonight. He's not loyal to you, he doesn't know you, he's got your number and two others off Google and he's working down the list. He calls. You're under a house, or on a roof, or elbow deep in someone's bathroom with the water off. So it rings out. You'll call him back at five, soon as you're cleaned up.

Tradie 1 Answered

Picked up on the second ring. Booked the job before the kettle boiled.

Got the job
Tradie 2 Rang out

On a roof, hands full. Meant to call back at five, once cleaned up.

Too late
Tradie 3 Voicemail

Called back next morning. The customer was already booked in.

Too late

By five he's booked. With the bloke who answered on the second ring. That job was yours. You paid to put it in front of him: the ad spend, the lead fee, the website, the lot. And you handed it to a competitor because you were busy doing the work you were hired for. Most tradies reckon they need more leads. What they actually need is to stop losing the ones they've already got.

The hard research

The race is decided in the first five minutes.

There's hard data on this, and it's brutal. Respond to a fresh enquiry inside five minutes and you're far more likely to actually win that lead than if you get to it half an hour later. Then comes the part that stings: most businesses take the better part of two days, and a quarter never reply at all.

21× more likely to qualify a lead when you respond within 5 minutes instead of 30. Lead Response Management Study · Dr James Oldroyd · later in HBR
42 hrs the average business's response time to a web enquiry.
23% of enquiries are never responded to at all.

So think about your own pipeline. Every enquiry that landed last month while you were up a ladder, driving between jobs, at your kid's game on Saturday, or asleep at 11pm. How many did you get back to inside five minutes? Honestly? Every one you didn't is sitting in a competitor's calendar right now. You're not being outsold. You're being out-answered. You can't win that race on your own, and definitely not at 11pm. A human can't. A system can. And in about two minutes from now, you can hear that system answer for your business yourself.

The fix

So stop trying to be fast. Put in something that's always fast, and finishes the job.

This is where every "AI lead response" ad you've already scrolled past stops. They sell you a tool that fires off a text in ten seconds and call it speed to lead. A fast hello, then silence. The lead still has to be chased, qualified, booked and reminded, and that lands straight back on you between jobs. You've heard "responds in seconds" a hundred times because the thing behind it only does the easy first second.

A fast first text isn't the product. A booked job that actually turns up is the product. That gap, the part nobody else closes, is the whole reason jobs still slip through after you've paid for a "fast" tool. Mercury closes it.

Mercury, by Octavius, runs the whole chain end to end, so you can leave your phone in the van and the work still gets locked in. Think of it as a salesperson you can't burn out. It answers every enquiry in under 60 seconds, by text, email or a real phone call, at 7am, at 11pm, on a Sunday, while you're on a job and can't get to it. Then it keeps going: qualifies, books, reminds, chases. Never an off day, never forgets to follow up, never decides the 9pm lead can wait till morning.

It isn't software I hand you with a login and a good-luck. I build it around your trade, your scripts and your calendar, then I keep training and sharpening it as you grow. You're not buying a tool you have to run. You've got a partner running it for you.

Looking closely at where the work is actually leaking
Most operators are losing jobs they already paid for, in the gap between the enquiry and the callback.

And you don't have to imagine any of that. The demo at the top rings you and runs the full chain on your own business, right now, so you hear the new mechanism work before you ever speak to me.

How it works

Here's exactly what happens the second a lead comes in.

Five things, automatically, in order, whether you're free or flat out. The demo you just ran, or are about to, does all five on you.

1
Answers in under 60 seconds

The moment the enquiry lands, Mercury responds inside a minute.

By text, email or voice, around the clock. Which means the lead hears back from you before they've even finished ringing the next tradie on their list.

2
Qualifies the job

It has a real conversation before you lift a finger.

Their suburb, the job, the urgency, the budget if it matters. Which means you stop wasting evenings calling back tyre-kickers and only ever speak to people worth your time.

3
Books them in

A qualified job goes straight into your calendar.

In a slot that suits you, automatically. Which means no phone tag, no "I'll call you back", no lead going cold in the gap.

4
Reminds them

A reminder sequence runs in the background so they turn up.

Including a voice call before the appointment. Which means fewer no-shows and fewer wasted drives across town to an empty driveway.

5
Chases the slow yeses

It follows up the ones who don't book, every day, until they do.

Day after day, until they book or tell you to stop. Which means the slow yeses, the ones who were busy when they enquired, stop slipping through the crack.

Contacted, qualified, booked, reminded, turned up, and the slow ones chased till they buy. That's the whole loop, not the first link in it. That's the part the "responds in seconds" crowd never sells you.

Why Mercury

Why Mercury beats the bolt-on app and the person you'd have to hire.

Search "AI lead response" and you'll hit a wall of software that all says the same thing: "responds in seconds". You've seen them. Here's what actually makes this different, and it's the difference the demo lets you hear for yourself.

Mercury Bolt-on app New hire
Runs the full loop, not just the first hello Click to booked job Fast text, then nothing Only when on shift
Built around your trade and scripts Custom built Empty box, a login Months to train
Answers at 3am, Sundays, after hours 24/7, every day Texts only 40 hours a week
Someone runs and improves it for you Tuned monthly You run it You manage them
What it costs A fraction of a wage Cheap, does little $60k+ a year

Think of Mercury as a Super Employee: a salesperson you can duplicate as many times as you like. Works 24/7, never has an off day, never forgets to follow up, never takes a holiday, and costs a fraction of one human wage. You're not replacing your team. You're giving them a teammate who never sleeps. And it pays for itself out of money you're already losing, the lead spend you're throwing away every time an enquiry rings out.

Proof

Run it on your own business and you'll feel it work. Here's what it did for two others.

These are service businesses, not tradies specifically, but the leak is identical and so is the fix.

Justin Touyz · Space Owl
+27%
revenue, same lead flow
<60s
response, down from hours

When Justin looked hard at where his enquiries were going, he found a leak nobody had pointed out. The leads were coming in fine. They just sat there. By the time someone picked up, the customer had gone with whoever answered first. So he stopped relying on people to be fast and put in a system that was always fast. Every lead now gets a personal response inside 60 seconds and is qualified before it reaches a human. In the first month, leads that used to go cold started booking. He didn't spend a dollar more on advertising. He just stopped losing the leads he'd already paid for.

Donna Loeffler · Mind Your Heart Marketing
98%
of leads captured
2×
her usual monthly sales

Donna runs solo. She couldn't sit by the phone, so every lead that came in while she was on a call, in a meeting or asleep was a lead handed to a competitor. She put in a system that answers for her, instantly, around the clock. Now every enquiry gets a reply within 60 seconds and a proper qualifying conversation before she ever sees it. In her first 30 days the system captured 98% of her incoming leads, the after-hours ones included. She closed two major projects that month she'd otherwise have lost, doubled her usual monthly sales, and it had paid for itself before the first invoice was due.

Different businesses, same leak, same fix. The enquiries were always there. They just needed someone to answer before the competition did. Run the demo above and you'll hear exactly how that sounds, in your own business's voice.

Ring my phone now, free →
Or skip straight to a 30-minute call with me.
What I build

What I'll build around your business.

Built and run for you, end to end. No login to learn, no tool to babysit. On the call we work out the right starting point for your size and how busy you are. Whichever way we go, here's the shape of it.

The system built and run for you, end to end
Built around your trade and run for you. You stay on the tools.

That last one matters. This isn't something you switch on and forget. It gets smarter the longer it runs, because I keep working on it. Mercury comes in a few shapes, from a single voice agent that qualifies your leads through to the full setup from ad click to booked job. We work out the right fit on the call. Pricing is set there too, once we both know which version actually fits. No two operators need the same thing, so I won't pretend a number on a page applies to you. What I'll say now: it's a number that looks small next to one job a week you're currently letting walk.

The guarantee

You don't have to take my word for it. I'll carry the risk.

Titus Mulquiney, founder of Octavius
Titus Mulquiney
Founder, Octavius
90-day promise

"Speed to Lead pays for itself within 90 days, or it keeps running free until it does, and I keep working on it until it does."

Read that again. It's not a maybe. If Mercury hasn't paid for itself inside 90 days, it doesn't switch off and it doesn't cost you again. It keeps running, and I keep rolling my sleeves up on it, until it does what I said it would. You be the judge, because you'll see every lead it touches on your dashboard.

I can put my name to that because I've seen what slow follow-up is already costing businesses like yours. Plugging the leak isn't a gamble. It's just maths.

Straight answers

The questions every tradie asks first.

Neither. It's the real Mercury voice agent, ringing you and playing the part of your business so you can feel the experience your own customer would get. It tells you up front it's a demo, runs the speed-to-lead conversation in character, then breaks off and books you a call with me. I only use your number for that one demo. Nothing else.

Nothing, and there's no human on the other end trying to close you. You give it a minute, it rings you, you hear exactly how it'd handle your leads. The only thing that happens at the end is it offers to book a real call with me. You take it or you don't.

No. It calls you once, sends one text and one email, all clearly marked as your Speed-to-Lead demo, and that's it. Your number is yours. The demo's only job is to let you feel the speed on yourself before you decide anything.

Good. Mercury doesn't replace them, it covers the gap they physically can't. Your receptionist sleeps. Mercury answers the 9pm form and the Saturday call your team will never get to in under a minute, then hands them warm, qualified, booked jobs instead of a list to chase.

Run the demo above and judge for yourself, that's the fastest answer. It's built around your trade and the way you talk, and I tune it every month off the real call recordings. Most people don't clock that it's automated. They just notice someone got back to them fast and knew what they were on about.

No, and that's the whole point. The app sellers hand you a login and wish you luck. I build it, I connect it, I run it, and I improve it. Your only job is turning up to the appointments it books.

It's the opposite. The smaller you are, the worse the leak hurts, because there's only one of you and you can't be on the tools and on the phone at once. Solo operators are exactly who this is built for.

Faster than hiring and training a person, by a long way. I'll give you a straight timeline for your setup on the call, once I know your trade and how your leads come in.

That depends on your size and the right starting point, so we go through it properly on the call, against what the leak is currently costing you each month. And it's backed by the guarantee: it pays for itself in 90 days or it keeps running free until it does.

We look at where your leads come from and where they're leaking, put a real number on what that's costing you a month, and I show you exactly what Mercury would do about it. If it's a fit, we talk about getting it built. If it's not, you've lost half an hour and gained a clear picture of your own numbers.

The next step

You can read about it, or you can feel it in two minutes. Feel it.

The leads are already coming in. You're already paying for them. Some are quietly walking across the road to a competitor whose only advantage is that he answered his phone. That stops the day Mercury goes in. Put in your mobile and your website, and in about two minutes Mercury will ring you playing the lead-catcher for your own business. You'll hear the speed, the qualifying, the booking, the lot. At the end it'll offer to book you a 30-minute call with me. If it's not a fit, I'll tell you straight.

Ring my phone now, free →
Rather just book the call? Talk to me directly.
It pays for itself in 90 days, or it keeps running free until it does. The risk is mine.

P.S. The bloke who needs a job done tonight isn't comparing your reviews or your years in the trade. He's ringing down a list and going with the first one who answers. Today that's a coin toss. With Mercury answering every lead in under 60 seconds, 24/7, it's always you. Don't imagine it, hear it. Put your mobile and website in the demo and Mercury will call you in about two minutes, playing the part for your own business. It costs you nothing and it'll tell you more than any video could.